Bambaram

Name

Bambaram – It means spinning top

Industry

Education and Entertainment

Target Audience

The target audience is mostly B2C. It is targeted for New Parents. It slightly overlaps on the B2B market in the form of crèches, play schools and corporate companies,

Service

It is a library which allows parents to rent / buy educational toys for their kids. It is based on a play-learn initiative based on Theory of Multiple Intelligences. The company is working on an overall development aspect which focuses on  

·         Linguistic intelligence ("word smart")

·         Logical-mathematical intelligence ("number/reasoning smart")

·         Spatial intelligence ("picture smart")

·         Bodily-Kinesthetic intelligence ("body smart")

·         Musical intelligence ("music smart")

·         Interpersonal intelligence ("people smart")

·         Intrapersonal intelligence ("self smart")

·         Naturalist intelligence ("nature smart")

The games are designed in a way to teach kids in the way of entertainment

Impact of TG

The parents have the choice of selecting the toy based on the mental ability of the kid. They have monthly package options which will give the customers the choice of experimenting and also entertaining the kids with the different set of toys every month. It saves a lot of cost and also builds a sense of responsibility for the kids.

Investors

Nil

Verdict

It is not an unique concept. Yet it is beneficial to the parents in keeping their kids occupied. It is available in various formats like toys, books, games, Science Kits, etc.   The cost of the membership is not high. If marketed in the strong right way and if the customer service and quality of the product is good, then it will be a success.