At Home Diva

Name – At Home Diva

Industry

Beauty Services, Technology

Target Audience

The service is currently functional in Bangalore, Hyderabad, Chennai and Delhi

Service

They offer salon services at home. They offer all type of service like Hair, Facial, Make up, Manicure, Pedicure, etc. The process is as follows. The customer selects the list of services and schedules an appointment. They also offer options to select the preferred stylist. The appointment is confirmed in 2 hours and the service is offered. The company operates on offline payment and has plans to introduce offline payment soon

Impact of TG

This concept aims to provide flexible comfortable services at home. However they have a minimum value of Rs. 800 to book the appointment. An average women visits the spa for varied reasons and total bill value can be lesser than it. We occasionally indulge ourselves and this is not for small value day to day customers

Investors

The company originally started as Zapluk and brought by Quikr who renamed it as At Home Diva

Verdict

It is a boon for Upper and Upper Middle strata of the society. But it might not be used widely by majority of the middle strata for various reasons expect for occasional indulgence.