Saturday, July 30, 2016

Pcksilk.com



Name
Picksilk

Industry
Textile , Technology

Target Audience
Women

Service
This is online Silk Traditional Saree Portal. The portal offers different ranges of sarees at various ranges. They offer sarees from different part of the country. The portal also offer variety of designer jewellery to go along with the saree.

Impact of TG
Silk saree are always special for the Indian women. Every woman owns at least one saree. They are a part of the family heritage and tradition. This is a blessing to the modern women today who does not have the luxury of time to shop at different stores. 

Investors


Verdict
It is a good concept. However we still like to feel the material before we purchase an important and emotional item which can be an issue

Saturday, July 23, 2016

At Home Diva



Name – At Home Diva

Industry
Beauty Services, Technology

Target Audience
The service is currently functional in Bangalore, Hyderabad, Chennai and Delhi

Service
They offer salon services at home. They offer all type of service like Hair, Facial, Make up, Manicure, Pedicure, etc. The process is as follows. The customer selects the list of services and schedules an appointment. They also offer options to select the preferred stylist. The appointment is confirmed in 2 hours and the service is offered. The company operates on offline payment and has plans to introduce offline payment soon

Impact of TG
This concept aims to provide flexible comfortable services at home. However they have a minimum value of Rs. 800 to book the appointment. An average women visits the spa for varied reasons and total bill value can be lesser than it. We occasionally indulge ourselves and this is not for small value day to day customers

Investors
The company originally started as Zapluk and brought by Quikr who renamed it as At Home Diva

Verdict
It is a boon for Upper and Upper Middle strata of the society. But it might not be used widely by majority of the middle strata for various reasons expect for occasional indulgence.


Tuesday, July 19, 2016

Shield Square



Name
Shield Square

Industry
IT / Software

Target Audience
Websites, Companies, Web Developers

Service 
They are an online security agency. The agency works towards providing security  solutions for Websites and Portals. They provide different type of services like
Content Protection
Price Scraping Prevention
Form Spam Prevention
Bot Abuse Prevention
They offer solutions for both websites and mobile apps. They offer solutions based on the service and also offer customized solutions based on the client’s requirements

Impact of Target Audience
With the advent of the Digital Era, The world is slowly moving towards the online world. With necessity, the threat increases. The company offers various solutions based on the client’s needs instead of offering an overall product. The packages available are based on the number of visitors to the website. The company also offers free demo of the product before purchasing the product

Investors
Nil

Verdict
The solution is the need of the hour and the costing is little on the higher side. This is not a unique concept but it is packaged in the right way. The website is good and shows strong product knowledge of the team. With the right marketing and technical team, the company will definitely be a hit.

Saturday, July 16, 2016

Faaso



Name
Faaso

Industry
Food, Technology

Target Audience
It currently operates in 15 cities

Service
 #AajKhaneMeinKyaHai? What’s for food today? Is the basis of Faaso. They offer delicious hot food from our favourite restaurant in our area. The company offers a wide range of choices in Breakfast, Biryani, Chinese, South Indian, Desserts, etc. Faaso also have special packages like Faaso Elite, Faaso coupons and also festive offers like Faaso Bandhan on occasion of Raskha Bandhan.

Impact of TG
Food Delivery companies are dime a dozen. They operate in 15 cities which is a huge number. The deals and festive menu is definitely a plus. 

Investors
Nil

Verdict
The attractive deals are worth mentioning. The company has a wide spread geographical spread. It shows the number of tie-ups with restaurants and the delivery network.

Wednesday, July 13, 2016

Brekkie



Name
Brekkie

Industry
Food, Technology

Target Audience
Corporates and Citizens of Bangalore

Service
More than 40% of the working professionals skip breakfast or have unhealthy breakfast. Brekkie offers healthy breakfast delivered at home or Office. They also have a few pick up places where the food can be picked up. The company also works on corporate tie-ups and events.  The company offers daily, weekly and monthly packages to offer hassle free service.

Impact of Target Audience
This is a need of the concept to provide healthy breakfast at your doorstep. The company offers a wide range of options at competitive rates. The menu is changed on a regular basis to provide different experience every morning. 

Investors
Nil

Verdict
This is a unique concept in the food technology. It is a must need of the hour. With the right promotions and right quality, it is bound to go places.